An elevator pitch is a short description of your experience or background that you can use to describe how you’re able to work with others or a brief overview of your business. The goal of an elevator pitch is to get the attention of the potential employer or business partner during a brief elevator ride.
Your elevator pitch should be focused on you, your goals, and what you’re capable of doing. It should help you introduce yourself to potential employers and build a strong network. It can also help you land a job.
Keep It Short
Your elevator pitch should not exceed 60 seconds. It should be shorter than your usual business presentation–it might lead to longer conversations, but the pitch itself shouldn’t drone on. Don’t feel the need to explain your entire history, just highlight what you have to offer.
Know Your Stuff
One of the most important factors that you should consider when it comes to crafting your elevator pitch is your knowledge. This will allow you to stand out from the crowd. Before you start crafting an elevator pitch, it’s important that you thoroughly research the details of your business. Although an elevator pitch is a short presentation, it should still be compelling enough to catch the attention of the potential employer.
Know Your Audience
You’ll also want to customize your pitch to meet the varying needs of different audiences. One of the most important steps that you’ll need to take is to create a buyer persona, which is a representation of your ideal customers.
An elevator pitch should also be able to explain how your product or service can help your audience. For instance, if you’re talking about solar panels, you should explain how they can help reduce your carbon footprint and your electric bills. An elevator pitch for an engineer might be focused on how their company can help save the planet.
Conducting market research is also a great way to gather information about your potential customers. This can be done through interviews with existing customers and surveys that are designed to target specific groups.
One of the most important steps that you should take when it comes to creating an elevator pitch is to practice. This will allow you to feel comfortable and deliver a more effective speech. It will also help prepare you for upcoming events such as job interviews.
Before you start giving a speech, practice doing so by recording it or giving it to a friend. This will help you keep track of how well you’re doing and give you a coherent message.
Talk About Action
Finally, list your goals. Although it’s not necessary to have a specific goal, it’s important to remember to include what you’re looking for in the pitch. For instance, if you’re looking to work in accounting, you should list the various roles that you can take on in the new market. If you’re looking for business partners, explain how others can benefit from working with you and what you hope to accomplish.
Originally published at GeniaPhilip.com